Video Content Is King

Contine Reading

May 11, 2017 Marketing

Video as a content marketing format is continuing to surge in 2017, and projected to claim 80% of all web traffic by 2019.

If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.

The Numbers

Here are a few statistics published on Forbes to help you understand exactly how popular video marketing has become:

Video Consumption in the UAE and The Region

Video consumption in the UAE, Saudi Arabia and Turkey exceeds the global average due to the increased social networking and app usage on smartphones. Additionally, online users in the UAE expect more fresh content and higher quality video. These two factors appear to be more important in the UAE than other developed markets in the region, according to an article published by the Arabian Marketer.

 

References:

  1. Video Marketing: The Future Of Content Marketing. (2017, February). Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#279e5216b535
  2. Arabian Marketer. (2016, February). UAE Onliners Seek Content Freshness, Higher Video Quality. Retrieved from http://arabianmarketer.ae/uae-onliners-seek-content-freshness-higher-video-quality/

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